Photo of Frameless Immersive Art Experience in Greater London
Museums & Landmarks

Frameless Immersive Art Experience

📍 London, Greater London

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★4.6(5,599 Google reviews)💰£18-£27.50👶All ages

A Marble Arch art experience best for families who want masterpieces that move rather than hang still on a wall, suitable for all ages with a cafe and pram access on site.

✓ Immersive projected art✓ Abstract room divides✓ Good for children✓ Late sessions quieter

🏆 Funzaroo Verdict

This suits families who want something different from a traditional gallery, with enough movement and interactivity to hold even small children and a baby happily chasing projected blossom. Later sessions are quieter but become adults-only in the evening, so plan a daytime visit if bringing children.

ℹ️ What to Know Before You Go

💡Visit at a later showing for smaller crowds, but note evenings are adults only
⏰Allow a couple of hours, since each room's show loops and you can revisit freely
🎟️Expect a cloakroom charge if you want to leave coats
🚗Drinks from the cafe-bar can be taken into the rooms

💬 What Families Are Saying

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4.6
★★★★★

5,599 Google reviews

5★
4,209
4★
821
3★
267
2★
138
1★
164

G Reviews from Google

G

Gaynor Littlewood

9 months ago

★★★★★

“Just WOW ! Like nothing I've ever experienced before in art gallery setting. Floor, ceiling and four walls lit up by projected moving animated images from classic paintings. Can sit or lie on floor (some beanbags provided). 8 separate rooms with different art themes - take famous paintings and literally bring them to life! So you are scuffing the petals of VanGoghs cherry blossom (so CLEVER - How do they do it?) and sailing down Venice's grand canal in the Canaletto, experiencing the eruption of Vesuvius and the myriad dancing patterns of Mondrian and modern artists. Something for everyone here and you are free to revisit each of the 8 themed rooms as you like - can even take your drinks/cocktails in with you (from excellent cafe-bar) if desired. Children welcome but adults only after 6 pm. Even small children would find this enchanting. It's a bit pricey to leave your coat (£3.50 cloakroom charge). We spent over 2 hours there - each room's show runs on a loop system and lasts about 20 mins so you can join and leave as you wish. Brilliant alternative to theatre (and MUCH cheaper!) with Wagamama next door if you want a meal as well.”

I

ifat khawaja

8 months ago

★★★★★

“This is a stunning immersive exhibition. We went at one of the late showings, after 6pm. This was not very crowded and it gave us a chance to really enjoy the experience. There are 4 galleries, and using lights, projections and sound, famous art works come to life. There feature paintings by surrealists, impressionists, abstract and motion. It's genuinely an amazing experience, to sit and enjoy the art coming to life. We loved the one in motion with crashing seas, volcanos and a foggy London scene. An interesting and immersive experience right by Marble Arch. Have fun!!”

L

Lisa Collins

9 months ago

★★★★★

“Frameless is an amazing experience, truly wonderful! There was only 1 section we wasnt keen on, the abstract section, but the other rooms were simply amazing!! Interactive Blossom on the floor, volcanos, animals, all sorts! Very interesting even for non art lovers! Great experience for children, great gift shop although not at all cheap! But we'll worth visiting!! Great idea for school holidays! There was even a baby crawling around on the floor having a great time chasing the blossom!”

📊 Commonly mentioned in Google reviews

Based on Google review tags

Immersive experience

370 reviews

Friendly staff

176 reviews

Exhibition

154 reviews

Moving art

100 reviews

Relaxing atmosphere

94 reviews

Overview

Spread across four award-winning galleries a minute from Marble Arch tube, more than 40 world-famous masterpieces are reimagined through floor-to-ceiling projection and spatial sound, so children can sit or sprawl on the floor and watch the art swirl around them. The reworked Sistine Chapel is a particular highlight, and a cafe on site makes it easy to break up a leisurely wander with small ones.

🕐 Opening Hours

Monday11:00-18:00
Tuesday12:00-18:00
Wednesday11:00-18:00
Thursday11:00-17:30
Friday10:30-13:00
Saturday10:00-21:30
Sunday10:00-18:00

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